med-monitor
Market research in health care
We have an extensive panel with over 225’000 e-mail addresses from doctors, dentists, veterinarians and pharmacists.
Our three Core Competences
Our services include consulting, study design, survey creation, data collection and processing as well as reporting. Thanks to our broad medical expertise paired with pharmaceutical marketing know-how, we also provide you with recommendations for strategy and action in addition to the results of market research.
Method
- Online survey
- Personal interview
- Analysis of the product selection
Medical
- Medical know-how
- Key opinion leader network
- Wide knowledge of specalties
Marketing
- Pharma Marketing
- Pharma Communication
- Pharma E-Marketing
Market Research Areas
Medical market research
- Analysis of the diagnostic and therapeutic procedure
- Analysis of patient journey
- Analysis of the product selection
Communications research
- Analysis of the main statements
- Definition of the USPs
- Competition analysis
Image and advertising analyses
- Analysis of value of a brand
- Reputation analysis of the external and internal sales force
- Image analysis of the company or hospital
Patient surveys
- Definition of patient view
- Patient satisfaction
- Cognitive interviews for medical studies
Methods
- Online survey (med-monitor) by our target group database with physicians, pharmacists, chemists, veterinarians, nurses and patients
- Personal interviews with physicians, medical professionals and patients
- Conduction of focus groups (organisation, recruitment, on-site support, presentation, reporting)
- Phone survey in cooperation with gfs-zürich (infrastructure, survey software, survey team)
